Grooming for the Everyday Man.
We make it easier for men to take care of themselves without making it a whole thing.
Franklin
Franklin is the unofficial patron saint of everyday dudes. He showed up in a suit because some things are worth doing right — not because he's trying to impress anyone. He remembers when MTV played music. When a Friday night meant Blockbuster and an actual decision. When a concert ticket was something you held in your hand and kept in a drawer for years. He's not chasing a lifestyle. He's not optimizing anything. He's not trying to become a better version of himself — he's just trying to be a decent version of the one he's got. He handles the basics, keeps it clean, and moves on with his day. Franklin isn't defined by his age. He's defined by his experience. And he knows what works.
Feel Cool. Look Cool.
Bar Soap
Good ingredients. Nothing extra. Just soap that does what it's supposed to. Made in the USA. Built for everyday guys.
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Classic & Essential - Bar Soap
Regular price $9.00Regular priceUnit price / perSale price $9.00 -
Fresh & Clean - Bar Soap
Regular price $9.00Regular priceUnit price / perSale price $9.00
Franklin's Closet
Feel Cool. Look Cool.
The Dude's Galore Signature Apparel line — built for guys who want to look put-together without making it a whole thing. Clean fits, everyday wear, nothing that needs an occasion. Grab what works and move on.
Free shipping on orders $40+ pretax.
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White Raccoon | Men's Graphic Tee
Regular price $24.99Regular priceUnit price / per$30.00Sale price $24.99Sale -
The Don Franklin | Men's Graphic Tee
Regular price $24.99Regular priceUnit price / per$30.00Sale price $24.99Sale
Add another tee. Free shipping on orders $40+.
There's a reason we're called Dude's Galore...
It started with a bad joke, a love for The Office, and a pandemic. Turns out, punchlines make great businesses.
Franklin's Everyday Picks
Everything you need. Nothing you don't.
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The Soap Bundle — Classic & Essential + Fresh & Clean
Regular price $16.49Regular priceUnit price / per$18.00Sale price $16.49Sale -
Classic & Essential - Double Trouble
Regular price $16.49Regular priceUnit price / per$18.00Sale price $16.49Sale -
Classic & Essential - The Triple Threat
Regular price $22.49Regular priceUnit price / per$27.00Sale price $22.49Sale -
Classic & Essential - The Full House
Regular price $27.99Regular priceUnit price / per$36.00Sale price $27.99Sale
Beard Oil
A well-kept beard starts with the right oil. Ours does the job without the fuss.
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Dude TV
Dude's Galore on the Go
Catch us out in the wild. From pop-ups to community events, we show up where the dudes are. Check out where we've been and where we're headed next.
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Most guys have too much on their shelf and not enough of a routine. The Short List is an 8-week series about cutting the noise and keeping what works —...
The Short List: Why Every Guy Needs a Few Thing...
Most guys have too much on their shelf and not enough of a routine. The Short List is an 8-week series about cutting the noise and keeping what works —...
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Nothing Extra — Just Handled
There's nothing left to figure out, adjust, or add. When everything is already handled, the day moves without interruption — no effort, no noise, no loose ends. This is what...
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This Is Just How You Show Up Now
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