Franklin

Franklin

Franklin is the unofficial patron saint of everyday dudes. He showed up in a suit because some things are worth doing right — not because he's trying to impress anyone. He remembers when MTV played music. When a Friday night meant Blockbuster and an actual decision. When a concert ticket was something you held in your hand and kept in a drawer for years. He's not chasing a lifestyle. He's not optimizing anything. He's not trying to become a better version of himself — he's just trying to be a decent version of the one he's got. He handles the basics, keeps it clean, and moves on with his day. Franklin isn't defined by his age. He's defined by his experience. And he knows what works.

Feel Cool. Look Cool.

There's a reason we're called Dude's Galore...

It started with a bad joke, a love for The Office, and a pandemic. Turns out, punchlines make great businesses.

Our Story

Franklin's Everyday Picks

Everything you need. Nothing you don't.

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Real Ingredients

No Filler. Just the Good Stuff. 

We keep it simple. Every product is built around ingredients that actually work — nothing extra, nothing you can't pronounce, nothing Franklin wouldn't use himself.

Start Here

Built for Real Life

Made for the Dude Who's Got Things to Do. 

You're not prepping for a photoshoot. You're getting ready for your day. Our products fit into your routine — not the other way around.

Use What Works

Community First

We Show Up

From pop-ups to local events, Dude's Galore isn't just a store — it's a crew. We're out in the wild because that's where the real dudes are.

We've Been Around

Franklin's Closet

Feel Cool. Look Cool.

The Dude's Galore Signature Apparel line — built for guys who want to look put-together without making it a whole thing. Clean fits, everyday wear, nothing that needs an occasion. Grab what works and move on.

Free shipping on orders $40+ pretax.

Add another tee. Free shipping on orders $40+.

Dude TV

Follow the Dude

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  • The Short List: Why Every Guy Needs a Few Things That Actually Work

    The Short List: Why Every Guy Needs a Few Thing...

    Most guys have too much on their shelf and not enough of a routine. The Short List is an 8-week series about cutting the noise and keeping what works —...

    The Short List: Why Every Guy Needs a Few Thing...

    Most guys have too much on their shelf and not enough of a routine. The Short List is an 8-week series about cutting the noise and keeping what works —...

  • Nothing Extra — Just Handled

    Nothing Extra — Just Handled

    There's nothing left to figure out, adjust, or add. When everything is already handled, the day moves without interruption — no effort, no noise, no loose ends. This is what...

    Nothing Extra — Just Handled

    There's nothing left to figure out, adjust, or add. When everything is already handled, the day moves without interruption — no effort, no noise, no loose ends. This is what...

  • This Is Just How You Show Up Now

    This Is Just How You Show Up Now

    At a certain point, the things you used to work at stop requiring effort. They're not routines anymore — they're just how you operate. Here's what it looks like when...

    This Is Just How You Show Up Now

    At a certain point, the things you used to work at stop requiring effort. They're not routines anymore — they're just how you operate. Here's what it looks like when...

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Franklin

Franklin Says

"Franklin doesn't have a five-step system. He has a bar of soap and somewhere to be."

"The Dude abided. You can at least use a decent soap."

"Life moves pretty fast. Your grooming routine shouldn't have to."

"You don't need ten products. You need one that works."

"Not all those who wander are lost. Some are just looking for decent soap."

"Smelling good isn't complicated. You're just overthinking it."

"Winter is coming. Your skin doesn't have to show it."

"Be excellent to each other. And smell like it."

"Buy fewer things. Use them longer."

"You can't always get what you want. But you can smell like you did."