The New Drop
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White Raccoon | Men's Graphic Tee
Regular price $30.00Regular priceUnit price per -
The Don Franklin | Men's Graphic Tee
Regular price $30.00Regular priceUnit price per
Add another tee. Free shipping on orders $40+.
There's a reason we're called Dude's Galore...
Keep Your Beard Fresh & Fierce
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Sold outBeard Wash - Smokey Bourbon
Regular price $15.00Regular priceUnit price per -
Beard Wash - Tundra
Regular price $15.00Regular priceUnit price per -
Beard Wash - White Water
Regular price $15.00Regular priceUnit price per -
Beard Wash - Tea Tree Mint
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Beard Oil
A well-kept beard starts with the right oil. Ours does the job without the fuss.
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Your Environment Does More Than Your Effort
When the setup is right, effort becomes optional. A practical look at why your environment — not your willpower — is what actually keeps things running after 40.
Your Environment Does More Than Your Effort
When the setup is right, effort becomes optional. A practical look at why your environment — not your willpower — is what actually keeps things running after 40.
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Build Defaults, Not Routines
Routines break. Defaults hold. Here's why men over 40 are better served by systems that run quietly in the background — no attention required.
Build Defaults, Not Routines
Routines break. Defaults hold. Here's why men over 40 are better served by systems that run quietly in the background — no attention required.
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Consistency Beats Intensity — Especially After 40
After 40, intensity fades. What holds up is consistency — habits that fit your day without demanding attention, and quietly keep you feeling good all summer long.
Consistency Beats Intensity — Especially After 40
After 40, intensity fades. What holds up is consistency — habits that fit your day without demanding attention, and quietly keep you feeling good all summer long.
